price rationalisation
Sympathy for Rapido
If the government has taken its hand off the wheel, it needn't be a bad thing that Rapido is helping auto drivers opt for more rational fares instead
Rapido
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So many cynical ads on TV
I wrote about cynical ads airing on Indian cable TV a while ago. Since then I’ve started to notice more such ads and thought it might be useful to maintain a running list. 1. Rapido – Don’t bother with asking the government to improve public transport, instead race to
Aamir Khan
TV ads are becoming creepy
It began for me with the advertisements for vehicle tires. There was a relatively recent one in which Aamir Khan’s character does ridiculous things on the road, like driving down the wrong side like it was the right side, setting off firecrackers and spilling recklessly into it with a
