Tag Archives: inverted pyramid
The technically correct strapline
(Re)Stumbled upon this article, by Ed Yong in The Atlantic, July 2016, this morning. As usual, it is rivetingly packaged. The strapline in particular caught my eye: Biology textbooks tell us that lichens are alliances between two organisms—a fungus and … Continue reading
Posted in Life notes
Tagged curiosity gap, Facebook, headline, inverted pyramid, journalism, lichen, social media, The Atlantic, Twitter
Comments Off on The technically correct strapline
The downward/laterward style in science writing
As a science writer, I don’t like the inverted pyramid but prefer the pyramid: starting with a slowly building trickle of information at the top with the best stuff coming at the bottom. Continue reading
Posted in Uncategorized
Tagged explainers, inverted pyramid, journalism, science writing
Comments Off on The downward/laterward style in science writing