Tag Archives: corporate branding
The Zomato ad and India’s hustle since 1947
In contemporary India, corporate branding has often aligned itself with nationalist sentiment, adopting imagery such as the tricolour, Sanskrit slogans or references to ancient achievements to evoke cultural pride. Marketing narratives frequently frame consumption as a patriotic act, linking the … Continue reading
Posted in Analysis, Culture
Tagged consumerism, corporate branding, Independence Day, India After Gandhi, Indian Space Research Organisation, Ramachandra Guha, The Times of India, Winston Churchill, Zomato
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