Tag Archives: consumerism

The Zomato ad and India’s hustle since 1947

In contemporary India, corporate branding has often aligned itself with nationalist sentiment, adopting imagery such as the tricolour, Sanskrit slogans or references to ancient achievements to evoke cultural pride. Marketing narratives frequently frame consumption as a patriotic act, linking the … Continue reading

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Streaming now: the 24/7 human centipede

Have you heard of ‘Bigg Boss Ultimate’? Continue reading

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Pseudoscientific materials and thermoeconomics

The Shycocan Corp. took out a full-page jacket ad in the Times of India on June 22 – the same day The Telegraph (UK) had a story about GBP 2,900 handbags by Gucci that exist only online, in some videogame. The Shycocan product’s science is … Continue reading

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Ocean-safe consumption

Just spotted this ad on the website of The Better India, a journalism website that focuses on “positive stories”: India’s nationwide lockdown has many important lessons – including the fact that it wasn’t useful in slowing the spread of the … Continue reading

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Friends no more

Growing up, watching Friends was a source of much amusement and happiness. Now, as a grownup, I can’t watch a single episode without deeply resenting how the show caricatures all science as avoidable and all scientists as boring. The way … Continue reading

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