Monthly Archives: May 2023
What about the celebrities in food ads?
The row over Bournvita last month was spurred by a social-media influencer’s viral video of the product’s allegedly unhealthy sugar content. Following a legal threat from Mondelez International India, which makes Bournvita, the influencer deleted his video and apologised. But … Continue reading
Posted in Analysis, Culture, Scicomm
Tagged Ayurveda, Bournvita, Department of Consumer Affairs, FMCG, FSSAI, news literacy, surrogate advertising
Comments Off on What about the celebrities in food ads?
What about the celebrities in food ads?
The row over Bournvita last month was spurred by a social-media influencer’s viral video of the product’s allegedly unhealthy sugar content. Following a legal threat from Mondelez International India, which makes Bournvita, the influencer deleted his video and apologised. But … Continue reading
Posted in Analysis, Culture, Scicomm
Tagged Ayurveda, Bournvita, Department of Consume Affairs, FMCG, FSSAI, news literacy, surrogate advertising
Comments Off on What about the celebrities in food ads?